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Digital content lessons to thrive in the #COVID19 pandemic and beyond webinar #passion4digital
https://www.routledge.com/Digital-and-Social-Media-Marketing-A-Results-Driven-Approach-2nd-Edition/Heinze-Fletcher-Rashid-Cruz/p/book/9780367236021\n\nFree Webinars to help marketers with communications at the time of COVID 19 pandemic\n\nJoin us for three short sessions where international expert panellists share their digital marketing lessons learned at the time of the COVID 19 pandemic.\n\nDigital marketers around the globe are now facing unprecedented challenges. It is now up to them to manage internal communications with workforces that find themselves confined to their homes, as well as external communications with customers who have gone through a major re-prioritisation of their needs. \n\nThese sessions are part of the launch of the 2nd edition of Digital and Social Media Marketing: A results driven approach book. In the sprit of the book, to offer actionable advice as well as theoretical explanations, the sessions are structured around three elements of ‘The Buyer Persona Spring’: content, channels and data which are the basis of an effective Digital Marketing strategy.\n\nThese key elements and the buyer personas are integral to the buyer persona spring which is central to developing a customer centric digital marketing strategy as advocated in the book. Thus, the webinars focus on the creation of engaging and relevant content delivered through effective channels and supported by robust data insight that delivers results. \n\nWhy join these online event sessions?\n\nHear reflections on lessons learned by digital marketers at the time of crisis through the global pandemic\nGet inspiration from other marketers by observing and discussing with international experts\nSee a wide range of organisations who reflect on the use of digital marketing communications during the COVID 19 global pandemic\n\n22nd of April 2020\nTopic: Digital content lessons to thrive in the pandemic and beyond webinar\n\nSession chair – Dr Ana Cruz – Marketing Lecturer – CITY College, International Faculty of the University of Sheffield – Greece\n\nWho are the panellists?\n\nOlga Andrienko – Head Of Global Marketing at SEMrush – USA\nDr Natalia Wiechowski – CEO \u0026 Founder at Think Natalia – UAE\nTina Judic – CEO at Found – UK\nDr Alex Fenton – Lecturer in Digital Business at Salford Business School, University of Salford – UK\n\n\n\nhttp://mastersindigitalmarketing.org
Interview with Bingo Players Love This City TV powered by Newegg
Bingo Players interview: Love This City TV powered by Newegg\n\n\nBiography\n\nMaarten Hoogstraten wasn’t like other kids his age. When he was 10, his friends were buying toys to play with, but Maarten was already spending his cash on vinyl and CDs.\n\n“You know how it starts,” he said with a chuckle. “I was the one who bought records when I was young, I bought lots of vinyl, seven-inches, twelve inches, and when CDs came about I bought a lot of CDs, growing up, I spent all my money on music.”\nThe producer behind the hit EDM act, Bingo Players, got hooked on electronic music when he was a kid, listening to The Prodigy’s “Out of Space,” and wishing he could make the kind of tunes that were being played on Dutch radio. But, at the time, to make dance music, you needed physical equipment—synthesizers and drum machines—far out of his reach at his age.\n\nWhen he was a teenager, two events would change his life. An early music software program called ProTracker was released, and he would meet Paul Baümer, who would become his musical partner for the better part of the next 15 years until he suddenly passed away from cancer in 2013.\n\nOver the next decade they began recording; and in 2006 they began recording under the moniker, Bingo Players. Their tracks started to resonate with the EDM crowds in America and abroad. Their songs— featuring buzzing, bouncing synthesizers, crunchy, guitar-like riffs reminiscent of the Chemical Brothers, and powerful, driving beats— are shaped by a memorable lyrical hook or a melody. 2009’s “Devotion” utilizes the catchy vocal hook, and sets it against a funky infectious saxophone riff and syncopated backbeat.\n\n“Most of the time we’d just start with a melody. Then a song would just evolve,” said Maarten of their songwriting process. “We can connect with a song if the melody is strong even though it can still be bare bones. We need to sing along or whistle along or to have an earworm, you know what I mean? Something that sticks in your head.”\n\nTheir breakout hit “Cry (Just a Little),” featured a re-recording of the hook from a 1988 Brenda Russell song, “Piano in the Dark.” With the memorable lyric looping around an ebullient melody, it became an instant crossover anthem.\n“I was watching VH1 and I saw this ‘Back to the 80s’ program where they played this Brenda Russell song and I thought, ‘Hey, this particular part of the song sounds really cool, maybe we could do something with it in our own style?’”\n\nIn 2013, they scored one of their biggest coups. An updated version of their 2011 track, “Rattle,” titled, “Get Up” (Rattle),” with LA-based act, Far East Movement, rapping over a bouncy, catchy beat, became a instant hit. When they first played the tune back in 2011, Maarten and Paul didn’t know if audiences liked it, but then, the single started to pick up steam around the world and slowly continued to grow.\nIt eventually charted in the Top Ten around the world including; Germany, Austria, France, and Australia (where it ended up going double Platinum), Gold in Canada, reaching the coveted #1 spot in the UK charts, and selling over 200,000 records in the U.S., reaching #5 on the dance charts. The success of the single, and the quirky, humorous video featuring ducks squaring off against hoodlums (which now has over 40 million views) helped propel Bingo Players high into the DJ Mag Top 100 list last year.\n\nBut in June 2013, at the height of their success, Paul suddenly fell ill. He was diagnosed with cancer. Everyone was shocked. Despite the prognosis, Paul remained optimistic.\n\nIn October, Paul took a turn for the worse and he passed away in December 2013. There was an outpouring of support from the EDM community with peers like Hardwell, Steve Aoki, Kaskade, Skrillex and Armin Van Buuren paying tribute on social media, at shows and in the press.\n\nMaarten was stunned and didn’t know what to do. But Paul’s last wishes were for his best friend and his musical partner to keep making music.\n\n“He always said to me, ‘If you can find solace and continue what we started, please do so. Please continue the music. Carry on the Bingo Players flag,’” said Maarten.\nHe wasn’t sure if he could carry on. But, he said, “I took a holiday, took some time off to clear my head and think about things. I thought, “Yeah Paul’s right. I should continue, and continue the name and continue his legacy.”\n\nAfter all, they have a library of finished tracks and ideas they worked on together that have yet to be released and Maarten can continue his and Paul’s dream of making the music that they heard on the radio as kids. The scene might have gotten bigger, and the production might be made on something more sophisticated than ProTracker, but, says Maarten, “The vibe is still the same. People want to have a good time, come together, and experience the music.”\n\nAnd Bingo Players live on.
Buena Vista Social Club – Chan Chan (Official Video)
Chan Chan video made from the Wim Wenders documentary ‘Buena Vista Social Club’\nClick here to subscribe to World Circuit – http://smarturl.it/sub2worldcircuit \nBuy on CD/LP, download or stream now: https://worldcircuit.lnk.to/BuenaVistaSocialClub \n\nThe original Buena Vista Social Club album was recorded for World Circuit Records over six days at the vintage EGREM studios in Havana. Released in 1997, the album went on to become a worldwide phenomenon, selling over 8 million copies and contributing to the rise in popularity of Cuban, as well as Latin American, music.\n\nSince forming in London in the mid-1980s, World Circuit Records has made its reputation by producing some of the finest albums of the past three decades. The label’s prestigious roster includes Buena Vista Social Club and associated solo artists (including Ibrahim Ferrer, Rubén González, Omara Portuondo and Orlando ‘Cachaíto’ López), Malian blues pioneer Ali Farka Touré, Malian divas and social activists Oumou Sangaré and Fatoumata Diawara, master kora player Toumani Diabaté, the illustrious Orchestra Baobab, musical iconoclast Cheikh Lô, and Fela Kuti’s legendary drummer and co-creator of Afrobeat Tony Allen. \n \nWith reissues and brand new releases coming soon, World Circuit continues to bring diverse, genre-defying music to a wider audience.\n\nFOLLOW WORLD CIRCUIT:\nSubscribe: http://smarturl.it/sub2worldcircuit\nWebsite: http://www.worldcircuit.co.uk/ \nFacebook: https://www.facebook.com/WorldCircuitRecords\nTwitter: https://twitter.com/WorldCircuit\nInstagram: https://www.instagram.com/world_circuit_records\nSpotify: https://open.spotify.com/user/worldcircuitrecords\n\nLYRICS\n(Spanish)\nDe Alto Cedro voy para Marcané\nLuego a Cueto voy para Mayarí. \nEl cariño que te tengo\nYo no lo puedo negar\nSe me sale la babita\nYo no lo puedo evitar.\nCuando Juanica y Chan Chan\nEn el mar cernían arena\nComo sacudía el ‘jibe’\nA Chan Chan le daba pena.\nLimpia el camino de paja\nQue yo me quiero sentar\nEn aquel tronco que veo\nY así no puedo llegar.\nDe Alto Cedro voy para Marcané\nLuego a Cueto voy para Mayarí.\n\n(English)\nI’m going from Alto Cedro\nto Marcané\nThen from Cueto, I’m going\nto Mayarí. \nThe love I have for you I cannot deny\nMy mouth is watering\nI just can’t help myself.\nWhen Juanika and Chan Chan\nSifted sand together on the beach\nHow her bottom shook and\nChan Chan was aroused!\nClean the dry sugar cane\nleaves from the path\nSo I can get to that trunk\nI want to sit down.\nI’m going from Alto Cedro\nto Marcané\nThen from Cueto, I’m going\nto Mayarí.\n#BuenaVistaSocialClub #ChanChan #Cuba